Bank of China
A clear welcome.
In the customer’s language.
Bilingual kiosk check-in, banking service selection and ticket-to-counter calling connect the customer journey at Bank of China.
Branded QRight ticket kiosk beside the Bank of China customer seating area.
THE SERVICE NEED
The challenge
Bank branch visitors arrive for different reasons, from everyday transactions to opening an account or asking about a home loan. A clear arrival process needs to identify the service required and help customers follow their turn.
The QRight solution
QRight provides a branded kiosk journey with an English or Chinese language choice before service selection. The documented menu offers new account opening, cash transactions, non-cash transactions, safety deposit box opening, safety deposit box access, home loans and general enquiries. The supplied installations show desktop and freestanding ticket kiosks in Bank of China reception areas.
The customer journey
Customers touch the welcome screen, choose their language, select the banking service they need and take a ticket. The branded calling display identifies the ticket and counter, with previously called tickets alongside the current call.
What changed
The installation brings language choice, service selection and visible counter calling into one arrival process. Customers have a clear way to identify their request and follow the next step towards branch service.
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